is a specialist (see wheel), enabling
each to do what they do best, providing the customer an
experience that exceeds their expectations and turbo charges
the career path.
Howard & Co Support staff (see the wheel)- By providing
top notch staff and tremendous systems support; Front line
customer service representatives, processing and qualifying
leads, full time IT/Webmaster providing cutting edge exposure
and lead generation, Transaction Coordinator who takes coordination
of the escrow process to a fine art form; All of which frees
up the sales specialist to do what they do best; “A” time
activity; training, previewing and learning the market,
prospecting for clients, listing or qualifying, showing
property, writing offers, negotiating and completing the
sales circle. We have systems for all of the above which
takes the guess work out of assimilation and learning curve.
Howard & Co believes that smart and directed Advertising
and Marketing is the cornerstone for a successful Resort
Real Estate Company. This philosophy generates constant
lead generation for our team members-
It takes money to make money. Therefore we take great pride
in analyzing where to promote and being the top in these
Internet Exposure- We are the only company with a full time
IT staff member, we put a major focus on maintaining a large
exposure in this media opportunity. 8 out 10 buyers start
on the internet. Then they want a qualified, trustworthy
sales expert (that’s our team of buyer’s specialists). Our
site consistently ranks top in the major search engines
and always top in the sponsored links. This is no accident,
it takes time and money, a service we provide our team.
#2) Direct Mail-Target marketing provides a steady stream
of qualified clients, a service we provide our team.
#3) Print advertising- While print is losing the market
share battle, we continue to have high exposure in the mediums
that drive business (generally to our web site),
#4) Signs- We continue to be a leader in the listing market
share, which drives the buyer business.
#5) Team promotions- We are constantly promoting the people
and benefits of our highly skilled, hard working and ethical
team members, which generates market interest, great exposure
and instills trust in our customer. The #1 quality that
buyers and sellers are looking for is someone they can trust,
and then comes knowledge and communication. We’re all that!
#6) Community good will- Deb Howard & Co team members participate
in many charitable and civic organizations. We believe that
giving is a great virtue, one that reaps many benefits through
personal and business growth. We plan and participate in
many annual client and community events.
*Training and Education - At Deb Howard & Co we take our
training and education seriously. Our logo at Deb Howard
& Co is “We’re Lake Tahoe’s Real Estate Resource”. With
90+ years of experience on the team, we’ve taken customer
service to a new level. Providing the customer with current
statistical and trend information on the Tahoe and Resort
Real Estate Market is critical. Knowing our product is imperative.
We have an in house
training program each week that provides “on and off
the job” information. Our Team is always ready to mentor
our new team members in each of our areas of specialization
which will quickly assimilate you into the Deb Howard &
Co. team and family culture. We encourage and incentivize
our team members to grow in their education and knowledge
of the market by attending NAR, CAR, CRS, and Howard Brinton
conferences. Additionally expanding your education to include
designations and certifications such as; RSPS, CRS, GRI,
CBS, EPRO amongst many others, is a great win-win for the
team member and our customers. Team meetings are every other
week which features great speakers, networking, brain storming,
goal and team planning strategies and opportunities. We
have an annual Team Retreat which is training, planning,
bragging and very fun event we look forward to every year.
and Development- Deb Howard & Co is on the move for You
AND our Customers. We’ve moved to our new and highly visible
location near the Ski Run Marina and community plan area.
We expect that with this new locale, we’ll be able to better
meet the needs of our ever growing customer market with
an easy to find, park and highly visible Highway 50 location,
not to mention the fact that we’re located in the middle
of a 700+ hotel, motel and condo room base.
We’re looking forward to assisting you in turbo charging
your real estate career with the dynamic opportunities at
Deb Howard & Co.
We’re a boutique company whose goal is to provide our team
members with great opportunities, to have successful careers,
client and team relations worth having in a highly productive
and FUN environment.
pledge to you; as a team member at Deb Howard & Co: your
success is our highest priority. You won’t get lost in our
forward to discussing our team benefits and dynamic career
Deb Howard, CRS, RSPS, ePRO
Deb Howard & Co
President and Broker